Question 9

High CPC (Cost Per Click) keywords are competitive terms that advertisers bid heavily on due to their potential for conversions and profitability. Often tied to lucrative niches like finance, insurance, or legal services, these keywords (e.g., “best mortgage rates” or “life insurance quotes”) attract premium bids, reflecting high user intent and commercial value. While costly, they drive targeted traffic, justifying expenses with higher ROI. Marketers balance bid strategies, ad relevance, and landing page optimization to ensure profitability despite elevated costs.

Question: What does CPC stand for in digital marketing?

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