Question 3

CPM (Cost Per Mille) refers to the cost an advertiser pays for 1,000 impressions of their ad, regardless of clicks or conversions. It’s a common pricing model in digital marketing, ideal for brand awareness campaigns focused on maximizing visibility. Advertisers use CPM to gauge the efficiency of ad spend in reaching broad audiences, while publishers benefit from predictable revenue. Unlike CPC (Cost Per Click) or CPA (Cost Per Action), CPM prioritizes exposure over direct engagement. Platforms like social media and display networks frequently leverage CPM-based campaigns.

Question: Which kind of countries give highest CPM?

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