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Question 4

Native ads are non-disruptive advertisements designed to blend seamlessly with the platform’s organic content, mimicking its format, style, and tone. Examples include sponsored articles, in-feed social media posts, or recommended content widgets. By matching the user experience, native ads enhance engagement without appearing overtly promotional. They prioritize relevance, leveraging contextual alignment to drive clicks and conversions. Advertisers use platforms like Taboola or Outbrain to distribute these ads, which often outperform traditional banners due to their subtlety and audience-centric approach.

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