Question 8

Facebook Ads for Affiliate Marketing leverage the platform’s advanced targeting to promote affiliate products to hyper-specific audiences. Advertisers create engaging ads (video, carousel, or lead forms) that direct users to affiliate offers via optimized landing pages. Using metrics like CTR and conversion rates, campaigns are refined for ROI. However, strict compliance with Facebook’s policies (e.g., avoiding direct affiliate links in ads) is critical. Ideal for niches like health or finance, it balances scalability with budget-conscious bidding strategies. 

Question: What does CTR stand for in digital marketing?

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